Launching of the Johnson & Johnson Shiny Drop Shampoo

 Earlier this morning, I was at the Ororama Run for Rewards to help co-organize the launching of a new Johnson & Johnson product, the Active Kids Shiny Drop Shampoo with Argan Oil (more of this later).

As the organizing team, we were told that our target consumers are the kids and so, they wanted to have something that the kiddie runners during the event will enjoy.

So, we hired these clowns to entertain the kids as they arrive at the finish line.

The clowns performed a bubble show which the kids truly enjoyed.

The kids also get to be inside a bubble!

We also set up a small play area where the kids can jump and slide to their hearts' content. 

We also gave out gift packs containing Johnson & Johnson's Shampoo, Cologne, Powder and Body Wash.

We formally launched the new product by airing the new, catchy commercial. Shine, shine, shine!

Lastly, we gave a little surprise to all runners! A foam party in a fun run! How cool is that?!

(Photo by Elaine Garces) 

Like I said, we launched a new product today and it's something that we, especially the kids, will love! We know that kids' hair is more sensitive than adult hair. Their hair is thinner making it prone to tangle, brittleness, and damage. That is why the new Shiny Drops TM has Argan Oil which can make kids' shine like a princess just like adult shampoo but is also mild with its No More Tears TM formula.

Variants: 100 ml / 200 ml  / 500 ml

Now available in all supermarkets!

Note: If you want an organizer for your events, Contact Kitty Tiukinhoy.